Friedemann Heckel X H&M Mitte Garten – PLANT THOUGHTS

Photo: Torben Höke

For H&M Mitte Garten, Friedemann Heckel developed a specific art project, that mirrors the concept of the store and includes its customers and community in the creation process. For the duration of a month he had installed custom-made notepads as part of the store´s visual merchandise. Visitors were invited to leave their notes, thoughts, scribbles, doodles and ideas around plants, gardens and possible shapes of thoughts. Friedemann Heckel collected those traces and transformed them into five large scale drawings on silk. Additionally, he designed prints for a limited merchandise collection of T-Shirts and Sweatshirts, available only at Mitte Garten.
The art works and the collection will be on display in the store from 4 to 19 September 2020 at Neue Schönhauser Straße 13, in Berlin-Mitte. Further information.

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